Jeep India is all set to mark its entry in the popular three-row SUV segment. Having said that, the brand unveiled its Made-in-India Meridian. The price announcement of the Jeep Compass-derived seven-seater SUV will be done in the first half of 2022.
The all-new Meridian will come packed with superior on-road driving dynamics, premium interiors, and a full array of connected features. It will be manufactured in India with over 80 percent local componentry. The production of the vehicle will begin in May at the Ranjangaon joint venture manufacturing facility in Pune. Talking about the Meridian nameplate, it was specifically chosen for the Indian market. The brand announced it recently through the bold marketing campaign: Kashmir to Kanyakumari. The campaign further explained the meaning of the unique Meridian name. The name Meridian depicts a legendary journey down the length of India, crossing each state that falls on the Meridian77o east.
"Jeep is an iconic brand, globally recognized for its capable SUVs and the brand is on a great journey in India. India is a major part of our global strategy and we intend to achieve a high level of localization for our products, to make them more accessible to our customers while maintaining an uncompromising vision on our core Jeep DNA. Our product offensive for 2022 and beyond will continue to illustrate our commitment to India as we work towards strengthening our market presence and offer unmatched experiences to our customers,” as commented by Roland Bouchara, CEO & Managing Director, Stellantis India.
The Made-in-India Jeep Meridian is basically for those people who love adventure. Besides being spacious, premium, and comfortable, it encapsulates the core DNA of the Jeep brand, an innate need to travel and make new adventures possible. Cosmetically, the three-row SUV will borrow design bits from both Jeep Compass and the new Jeep Grand Cherokee. The design highlights include Jeep’s signature seven slat front grille, LED headlamps, LED DRLs, LED fog lamps, panoramic sunroof, and many more. The details about the features and specifications will be available closer to the local launch.
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A Computer Science graduate but a writer at heart, Samreen has one motto that she swears by: 'Everything is dull and useless if it has no drama in it.' This motto comes to life through her writing and storytelling style. She is the Senior Lead - Content Writer at Droom Technology currently and has a total experience of 5 years. In the past, she has worked with renowned brands while creating and curating amazing content for these brands. She is an avid traveller and loves a quiet sunset on a mountain top.
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