Hero MotoCorp is the largest two-wheeler manufacturer in the world. Headquartered in Delhi, Hero holds around 40% market share in Indian two-wheeler market. Brijmohan Lall Munjal first started the brand through a joint venture with Honda, and quickly they both went on to gain popularity in the Indian two-wheeler market. The key to Hero’s success lies in the manufacturer understanding the needs of the people. Hero bikes in India are well known for their efficiency. Regardless of the model, efficiency and sustenance on rough Indian roads is a massive challenge. Hero understood this and together with Honda worked on all the models which would not only thrive but excel in the Indian condition. Splendor went on to become the most popular bike model in the Indian two-wheeler history.
In the year 2010, Hero ended its successful alliance with Honda and became a direct competitor. Hero has three manufacturing facilities in Haryana and one in Uttarakhand from where most of the production takes place. These plants combined have a production capacity of nearly 8 million 2-wheelers in a year. Hero has over 6,000 dealerships around the country and has penetrated to the remotest areas of the country. Hero’s forte is the 100cc segment where the bikes perform well. However, the displacement goes all the way up to 223cc with flagship Karizma models. Apart from budget bikes & sports bikes, Hero is also very well-known for scooters such as Pleasure, Duet and the Maestro Edge.