Yamaha is a famous Japanese multinational corporation and conglomerate. It has its headquarters in Japan and is known for manufacturing musical instruments, power sports equipment and two-wheelers. In India, a major focus of Yamaha is in the two-wheeler segment. Yamaha manufactures motorcycles and scooters. Yamaha in India is known as India Yamaha Motor Private Limited (IYM) and is a wholly owned subsidiary of Yamaha motor company. Yamaha has three manufacturing plants in India. One in Faridabad, Haryana; Chennai, Tamilnadu, and Surajpur Uttar Pradesh. Yamaha scooters in India are Fascino, Alpha, Ray Z, and the Ray ZR.
The Fascio was launched in 2015 by Yamaha and has been upgraded after the Government introduced the new BS4 norms. Yamaha offers the Fascino in Blending Blue, Fusion Red, Unite White, Mingling Cyan, Haute White and Sassy Cyan. The Yamaha Alpha is a family scooter and is purely designed to achieve the target of an “Easy to go and high utility city mover”. Hence, it is aimed at fulfilling the needs of a family. The Alpha is offered in drum as well as disc brake. The RayZ is a stylish scooter and has a smoked visor to give it a motorcycle-like effect which makes the scooter look all the more attractive. The RayZ has been given aggressive sportiness by various graphics and colour schemes. Also, the rear has tail shaped wings which help the scooter aerodynamically. The Ray ZR is designed considering the “Real Boy’s Scooter” concept. It has a bold front design which consists of the headlight and indicators.
Yamaha as a two-wheeler company has made its mark in the Indian market, and the upcoming Yamaha scooters promise to do the same too.
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