Skoda India Crosses Networks to 250 Customer Touchpoints

News Highlights

• To improve the purchase experience of its customers, Skoda has been unveiling completely digitalized showrooms.
• To expand its reach to a broader network, Skoda has been launching its products in Tier 2 and Tier 3 cities.

Skoda India is expanding its network to 250 customer touchpoints, and by the end of 2024, the company aims to touch 350 touchpoints. The company’s main aim is to connect with its customers and improve the range of Skoda products. Skoda’s India 2.0 project assured more focus on customer centricity, and under this, the company is expanding its network. Skoda’s volume-driving automobiles, the Skoda Kushaq and Slavia, have played an important role in this expansion.

Skoda India has been trying hard to expand its network since 2020, and in December 2020, the company’s total network touched 120 touchpoints. The number increased after 2020; in December 2021, the company expanded its outlets to 175 touchpoints. In June 2022, it reached 205 outlets, and in December 2022, Skoda expanded its network to 225 touchpoints. After reaching 250 touchpoints, the company is hoping to touch 350 customer touchpoints.

With the inauguration of a sales outlet in Gulbarga, Karnataka, Skoda India marked the 250th customer touchpoint landmark. These touchpoints do not necessarily include large dealerships. The 250 touchpoints also consist of the company’s low-cost service and sales touchpoints. To expand its reach to a broader network, Skoda has been launching its products in Tier 2 and Tier 3 cities. The small outlets only include two or three automobile showrooms along with two-bay workshops. In comparison to the larger dealership, these outlets are small, but Skoda has been delivering there as well to have a wider reach.

Also Read: India Develops First-Ever Indigenous Charging Standard

Skoda Auto India has put more focus on ‘Safety, Family, and a Human Touch’. To improve the purchase experience of its customers, Skoda has been unveiling completely digitalized showrooms with advanced technologies. Skoda offers its customers a 4-year/100,000 km, warranty, and maintenance packages of up to eight years or 150,000 km. Skoda has put its complete focus on customer-centricity. Network expansion plays an important role in reaching out to more customers. Skoda’s Kushaq and Slavia sedans have obtained a 5-star rating in the Global NCAP for both children and adults.

The Brand Director of Skoda Auto India, Petr Solc, stated that “the Skoda growth strategy in India is about enhancing our product range and ensuring that we are closer and more accessible to our customers. Our 250th customer touchpoint is a landmark in terms of numbers and reach across the country. We will continue to expand our network and enhance the ownership experience for our customers. This is geared towards welcoming more customers into the Skoda family and providing them with the safest cars in the market.”