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As part of the campaign, the company launched a video which encapsulates its on-ground initiative, titled “Talking God”.
The campaign provides information about what to do and what to not while driving, in order to ensure safety.
New Delhi, June 21st, 2017: Upholding its commitment towards corporate social responsibility, Droom, India’s pioneering online automobile transactional marketplace, today unveiled its new and unique media campaign on road safety. It involves “Talking Gods” warning people to drive slowly and safely. The company also released a pocket book which contains all the necessary information about vehicles, road safety rules, and emergency numbers. It also has A to Z of Road safety, quite literally, as every alphabet represents one road safety rule.
Talking about the interesting campaign, Sandeep Aggarwal (founder & ceo) Droom said, “There had been a death toll of over 57,000 people last year, because of speeding cars - but no one was paying heed. We wanted to do something about it. We wanted to ask people to “slow down” in a voice they cannot afford to ignore. Most cars sold in India comes with pre-fitted idols of Gods on dashboards. We equipped these deities with accelerometers, thereby lending them a pre-recorded voice. Whenever the person behind the wheels overspeeds, the “Talking God” warns them saying things like – “Why are you in such a hurry to meet me child? Drive slow, Drive safe” and then, “Your soul is permanent, but your body is not. Drive slowly.” And other warning statements, along the same lines.”
“We fitted the idols in all the cars sold through our app, with the talking God", he added.
The “Talking God” video can be found here.
Till date, the drive home message on road safety video has been viewed 228,000 times and reached to over 650,713 people. Likes and shares on Facebook stands at 8,400 and 1,979, as of now.
The responsible corporate citizen has recently achieved 1 lakh premium Sellers milestone and aims to reach the 1,50,000 seller mark by the end of this calendar year.
Organizes a day out with movie screenings, special meals and exciting activities.
New Delhi, June 17th, 2017: Furthering its commitment towards being a thoughtful ‘people’s’ organization which believes in spreading love and joy, Droom, India’s pioneering online automobile transactional marketplace, decides to celebrate Father’s Day by sprinkling love into the lives of young deprived children. As a part of the initiative, Droom is organizing the special screening of Sachin: A Billion Dreams at PVR Naraina.
Sachin Tendulkar is an inspiration for cricket lovers as well as fence sitters across three generations. Cricket is akin to religion in India and Sachin being the God, nothing inspires the kids of this generation more than the way little master does. With this thought in mind, we decided to organize the special screening of the recent documentary on the life and career of the master blaster.
Commenting on the unique initiative, Sandeep Aggarwal, Founder and CEO, Droom, commented, “Traditionally, we have been celebrating Father’s Day by reveling fatherhood and the special father-child bond. This time we thought of doing something entirely different. Why not inspire, motivate and encourage unfortunate underprivilege kids by pampering them with love and joy, this Father’s Day? This is where the idea bore its genesis from. We will be interacting with the children and speak with them about leadership, problem solving approach and sense of responsibility through fun filled people development activities, inspirational movie and outing sessions, lunch with kids and doing a plethora of other similar kind of activities, through the day.”
Speaking on the occasion he added “My father has a key role to play in making me who I am today. As a kid and even now, I have always looked up to my father and tried to emulate him in everything he does. Helping people is something I imbibed from my father and I want to make the most of every opportunity which comes my way. I would like to be a father-figure to these underprivileged kids and help them in whatever way I can.”
Droom will be volunteering with Smile Foundation’s Mission Education Programme, which promotes education and healthcare of the underprivileged children coming from backward rural and urban locations. The program promotes and catalyzes universal education among underprivileged children, build the process to induct these children into mainstream in a sustained manner, strengthen their abilities to cope up with the formal education system, enable them to emerge as productive assets and establish the foundation for nation building.
Speaking on this occasion, Mr. Santanu Mishra, Co- Founder and Executive Trustee, Smile Foundation said : India is home to one of the largest young population in the world, a greater portion of which is still uneducated and Education is the only way to come out of the vicious cycle of poverty. We are thankful to Droom to extend their support for this initiative and share our vision for a better future of our children.
At present, the Mission Education initiative of Smile Foundation is directly benefiting to 23,000 children through 91 projects across 21 states in India. The day long community activity will be organized on 17th June.
Smile Foundation is a national level development organisation founded in 2002 by a group of young corporate professionals who wereinspired by Senge's philosophy - "Sustainability, social equality and the environment are now business problems. And corporate leaders can't depend on governments to solve them ..." (Peter Senge, Founder, Society for Organizational Learning). The founders recognized the need to facilitate and work with grassroots initiatives in India towards a civic driven change for effecting positive changes in the lives of underprivileged children, their families and communities.
The Foundation is working with a holistic approach in alignment with the Millennium Development Goals and now the Sustainable Development Goals of social development vis-à-vis ensuring accessibility to quality education for children, maternal and child healthcare, skill enhancement for youth and empowerment of women and girls.
The Foundation is directly benefitting over 400,000 children and their families from poor economic and social background every year, through more than 200 live projects on four thematic areas of Education, Healthcare, Vocational Skill Development and Empowerment of Women and Girls in over 950 remote villages and slums across 25 states of India.
The Foundation’s Mission Education Programme catalyzes improvement in learning outcomes of children in a joyful surrounding through participatory teaching learning materials, capacity building of teachers, nutrition support to children and infrastructure support, in partnership with competent community organizations. The Foundation invests in designing and delivering standardized processes to lay a strong educational foundation among the children from underprivileged background. As a result children get mainstreamed and are able to do well.