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Datsun’s Redigo hatchback will launch soon and the brand intends on growing its footprint in India in the near future.
Jerome Saigot, vice-president, Datsun India, said, “With the Redigo, we aim to provide an opportunity of mobility to the lowest segment of the market and want to make people upgrade from two-wheelers to cars. The Redigo is a good product, very well meeting the requirements of the Indian consumers. We are sure that we are offering a lot of value with the car. At the same time, getting it out to the people is the biggest focus area now.”
The company is currently utilising Nissan’s existing dealership network and reach and visibility in the market going forward. Datsun, in collaboration with Nissan, has dealerships in 275 locations, across 172 cities. With the existing infrastructure, Datsun has sold 92,500 cars in the Indian market since early 2014.
The company has already begun with a mobile showroom drive, that’s slated to reach more than 600 villages and Tier-2, Tier-3 towns in the country.