Maruti Suzuki Nexa Completes 5 Years in India

  • Hot
  • Published On: 24 July 2020
  • Views
  • 0 Comments
  • Likes
  • 2 min read
  • Download

Presently, there are five Maruti Suzuki models retailed via the Nexa showrooms which are Ignis, Baleno, Ciaz, S-Cross and XL6 with 1.1 million customers till now

Maruti Suzuki Nexa
  • Maruti Suzuki Nexa

Highlights

  • Maruti Suzuki Nexa dealer outlets were launched in 2015
  • Ignis, Baleno, Ciaz, S-Cross and XL6 are sold via Nexa outlets

Maruti Suzuki Nexa is celebrating the successful completion of 5 years in the Indian market. The premium network of dealerships has catered to over 1.1 million customers till now. It is the 3rd largest automotive channel with a network of 370+ showrooms across 200+ cities. Presently, there are five Maruti Suzuki models retailed via the Nexa showrooms which are Ignis, Baleno, Ciaz, S-Cross and XL6. The Nexa brand, right from its launch in 2015, has been providing innovative experiences through NEXA Music , NEXA Lifestyle, and NEXA Journeys.

Speaking on the occasion, Mr. Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Limited, said, “NEXA marks the first initiative by an automobile company in India to go beyond selling cars and create a new format of retail experience for its customer. In these 5 years, NEXA, with its diverse range of products, intelligent brand associations and unique customer experiences has delighted over 1.1 million customers. NEXA is the 3rd largest retail automobile retail channel in India.” Nearly half of NEXA customers are under 35 years. Maruti S-Cross was the first vehicle to be retailed via the NEXA showrooms as it was launched in August 2015. Soon after, Baleno was launched in October 2015.

NEXA launched Augmented Reality (AR). This platform allowed customers to effectively and efficiently explore products in a digitalised format. Additionally, NEXA range offers best-in-class technologies such as Smart Hybrid, Suzuki Connect, Smartplay Infotainment System, NEXA Safety Shield to its customers. The brand collaborated with the best of artists through associations with prestigious platforms such as IIFA Awards etc. Additionally, NEXA launched, first-of-a-kind initiative, NEXA Music which celebrates home grown artists in the space of original English music. Inspired by A.R. Rahman & others renowned artists, NEXA Music released 29 Original English Songs and Music Videos which garnered more than 50 million views on YouTube.

Read Also: Toyota Fortuner Modified by DC Design; Luxury on Wheels

Author: Mayank Gupta

A mechanical engineering dropout by choice, Mayank has been in the auto journalism biz for the past 8 years. He is currently working as an Associate Editor at Droom Discovery and covering each and every aspect of the auto industry. He has worked with a plethora of renowned Auto brands in his illustrious career so far. Being a student of English Literature, his mantras of success are the Never-Say-Never attitude and self-confidence. Mayank likes to travel, read books and listen to music during his free time. more

Search Your Dream Vehicle

Select Category

  • Bikes
  • Scooters
OR

Recent News

 Tata Motors Evolve to Electric World Premiere on September 18
Published On : 17 September 2021 | 1 min read

The new documentary ‘Evolve to Electric with Tata Motors’ brings forth the automaker’s efforts to revolutionize the EV industry

Click here to Read More
  Citroen C3 Makes Global Debut; India Launch in H1 2022
Published On : 16 September 2021 | 1 min read

Citroen C3 will be developed at the Chennai facility with highest level of localization

Click here to Read More
2021 Kia Carnival MPV Launched at Rs 24.95 Lakh
Published On : 16 September 2021 | 1 min read

2021 Kia Carnival gets the new Kia logo and two new variants - Limousine & Limousine Plus

Click here to Read More
2021 BS6 Force Gurkha India Launch on September 27
Published On : 16 September 2021 | 1 min read

2021 BS6 Force Gurkha deliveries will start from October 15, 2021 in the Indian market

Click here to Read More
Ola Electric Achieves Rs 600 Cr+ Sales in One Day
Published On : 16 September 2021 | 1 min read

Ola Electric e-scooter was launched at an introductory price of Rs 99,999 in the country last month.

Click here to Read More
Tata XPRES T EV Launched at Rs 9.54 Lakhs
Published On : 15 September 2021 | 1 min read

It is the all-electric version of the recently launched Tigor EV

Click here to Read More