Hyundai Launched a Campaign to Celebrate the SUV Life

Hyundai's new campaign portrays the brand’s superior technology & engineering prowess across its SUV portfolio
  • Published On: 23/03/22
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Hyundai SUV

News Highlights

  • Hyundai retained the title “India’s No.1 SUV brand” for 2 straight years 2020 & 2021
  • The campaign features the evergreen song “Lekar hum Deewana Dil”
  • The main campaign film is to go live today on various platforms
  • The rap music in the campaign is to be translated into 4 South languages

Hyundai Motor India launched a new campaign to celebrate the exciting Hyundai SUV life. Having said that, the automaker has been leading the transformation of SUV experiences for customers with an all-star line-up of SUVs – Creta, Venue, Alcazar, Tucson, and Kona Electric. The teaser campaign began on 11th March. While the main campaign film is all set to go live on various platforms today and will continue till April 2022.


Talking about the new campaign, it revolves around a central theme of reunion and football. It basically focuses on the lives of young people and friends. Furthermore, the campaign features the evergreen song “Lekar hum Deewana Dil” which captures the spirit of freedom and resonates with both young and old alike. Besides this, the campaign also features the leading SUV models – Creta, Venue, Alcazar, Tucson, and Kona Electric being driven by a group of friends who are reuniting as they embark on an exciting journey across diverse regions and terrains.


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“Hyundai SUVs are becoming synonymous with an adventurous lifestyle, facilitating exhilarating customer experiences every day. As India’s No.1 SUV brand, the Hyundai SUV family is continuously expanding, with customers truly enjoying their favourite Hyundai SUV across the length and breadth of our country. To celebrate the Hyundai SUV Life, we have launched a new campaign that embodies the exciting moments and journeys that our customers undertake. As we continue to excite Indian customers with benchmark SUVs, this new campaign will surely captivate aspiring SUV buyers to join the Hyundai SUV family and begin a new adventure with their most loved Hyundai SUV. Towards this, we are also soon launching a dedicated webpage for Hyundai SUVs,” as commented by Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Limited. 


The song “Lekar hum Deewana Dil” rekindles the fire of adventure. The campaign also features contemporary rap music that touches the hearts of millions of aspiring Hyundai SUV buyers. With an aim to connect with the regional audience in a better way, Hyundai is translating the rap portion of the song into 4 south languages – Tamil, Kannada, Malayalam & Kannada.

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Samreen Pall
Author Samreen Pall

A Computer Science graduate but a writer at heart, Samreen has one motto that she swears by: 'Everything is dull and useless if it has no drama in it.' This motto comes to life through her writing and storytelling style. She is the Senior Lead - Content Writer at Droom Technology currently and has a total experience of 5 years. In the past, she has worked with renowned brands while creating and curating amazing content for these brands. She is an avid traveller and loves a quiet sunset on a mountain top.

  • Published On: 23/03/22
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