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Toyota India has introduced a “Door Delivery” program for customers to procure genuine parts in the country. The first-of-its-kind initiative is an extension of the “Toyota Parts Connect” program which was launched in 2015. It aims at assisting customers with the availability and accessibility of genuine parts. Toyota Door Delivery option is expected to improve customer convenience and provide a seamless experience to the customers of the brand. The service is currently available across 12 cities.
With the introduction of the option of “Door Delivery”, customers will have the choice to opt for pickup of parts from the dealerships or get it home delivered. Commenting on the introduction of this new value proposition, Mr. Naveen Soni, Senior Vice President said, “With the launch of this initiative, we have achieved yet another milestone towards our commitment in providing best customer experience. Genuine parts play a vital role towards safety of customers and vehicles, therefore, it’s our continuous endeavor to improve the accessibility and availability of genuine parts for a user-friendly experience. This initiative will further help us to move one step ahead in providing expediency in procuring genuine parts and other vehicle related parts, making it easy and stress-free process for our customers."
Toyota has further increased the range of products under this program including car care essentials, engine oil, and other categories namely tyre, battery etc. "As a part of ‘Customer First’ philosophy, we will continue to work towards enhancing customer experience while introducing innovative solutions for customers. Considering the Covid impediments, we at TKM, are trying to be agile and responsive to the market needs. Our efforts are to ensure increased accessibility for TKM products and services through a range of home convenience offerings,” added Soni. Toyota 'Door Delivery' initiative will be further expanded to all the cities in the country by the end of 2021.