CEAT Ltd has launched Color Tread Wear Indicator Tyres. Having said that, this innovative product is the first in the industry from CEAT. These tyres enhance customer safety by giving an indication to the user when it’s time to change tyres.
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Furthermore, CEAT has embedded a yellow stripe within the tread portion of the tyre. This is not visible in the new tyre. With time, as the tyre wears off, the yellow strip will start appearing. This will further indicate that it’s time to change the tyre. These tyres are available in a total of two sizes namely 05/65 R15 Milaze X3 for the Toyota Innova and 205/65 R16 Milaze X3 for the Innova Crysta.
“CEAT continues to resonate with its purpose of ‘Making Mobility Safer & Smarter, every day for our customers. Consumer insight studies revealed that most of the users are not aware of when to change the tyres. Driving worn-out tyres could be unsafe for them and everyone around on the roads. We have come up with an innovative product with Colour Tread Wear Indicator technology with an aim to make our customers aware of the time to change tyres for safety,” as commented by Ankur Kumar, Chief Marketing Officer, CEAT Tyres Ltd.
The unique point about this innovative product is that it makes it obvious that the tyre has reached the end of its life, and needs replacement. This further reduces potential accidents caused due to the absence of tyre grip.
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A Computer Science graduate but a writer at heart, Samreen has one motto that she swears by: 'Everything is dull and useless if it has no drama in it.' This motto comes to life through her writing and storytelling style. She is the Senior Lead - Content Writer at Droom Technology currently and has a total experience of 5 years. In the past, she has worked with renowned brands while creating and curating amazing content for these brands. She is an avid traveller and loves a quiet sunset on a mountain top.
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