Rolls-Royce Motor Cars delivered a massive quantity of luxury vehicles in 2023. The automaker said that it has dispatched a total of 6,032 cars all over the world, which is the largest number in its 119-year history, "despite continuing economic uncertainties and market volatility." It further added that deliveries and sales were flat in 2023 as compared to 2022, with 11 more automobiles delivered to customers.
Rolls-Royce operates in several markets around the world. Recently, it was reported that deliveries reached a new record level in sales in the Asia-Pacific, Europe, and Middle East regions. The United States was Rolls-Royce’s largest market worldwide in 2023, while China was in second place.
The in-coming Chief Executive of Rolls-Royce, Mr. Chris Brownridge, said, “2023 was another extraordinary year for Rolls-Royce, with strong sales performances in all regions and across the full product portfolio."
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He further said in a statement that "I'm in the extremely fortunate position of taking over responsibility for a business in robust good health, with strong foundations and a clear strategy for growth and development, formidable technical capabilities, and a focused, dedicated team."
The company said the record-breaking sales and year-over-year growth in the Asia-Pacific region were led by the strong performance of the brand in Korea, “whose dynamic, vibrant economy is reflected in a rapidly expanding luxury market.”
Torsten Muller-Otvos, the group's previous leader who led the brand since 2010 and oversaw outstanding performances, left the group in November.
The company was founded in the first half of the 20th century. In 1998, the British auto brand became a subsidiary of BMW. The company manufactures its vehicles in its facility located in Goodwood, southern England. The German-owned brand announced on Monday that customers are also preferring its first all-electric Spectre.
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