Electric Vehicle (EV) revolution is gathering storm in the Indian market with people preferring EVs on a large scale. The Indian consumers are now steadily buying electric vehicles as people are now conscious about the environment. Okinawa, an electric two-wheeler manufacturing company based in India, sold over 1000 scooters since it resumed operations post the lockdown relaxations. The Indian government allowed resumption of economic activities after two and a half months of nationwide lockdown. Okinawa started the operations on May 11, 2020 with 25 percent workforce while following the government guidelines for the safety of the employees. Despite the turbulent economic climate, Okinawa achieved the sale with just 60-70 per cent touchpoints operational out of 350+ dealer outlets across India. The company has already dispatched over 1200 vehicles in May which is a remarkable testament to the ever-increasing popularity of EV scooters.
COVID-19 has radically changed how a company does business now with emphasis on social distancing and proper sanitization measures. Okinawa issued an advisory to its dealers across India on different safety measures post the resumption of business operations. The safety measures were implemented for the benefit of the employees and customers. All the products are properly sanitized before getting dispatched from the manufacturing plant and dealerships. Okinawa also initiated thermal screening at all the dealerships.
Okinawa sold over 1000 Electric scooters in the current financial climate even when all the dealerships are not open. The company also topped the sales of high-speed electric scooter sales in the current financial year and is the only EV manufacturer to cross 10,000 unit sales in India.
“We have witnessed a good demand in the market for electric scooters. We have retailed over 1000 electric scooters despite limited dealerships operational during the current COVID 19 outbreak. This has indeed encouraged us, as we understand that the market is gaining its strength back. We also anticipate that, due to COVID-19 outbreak, a lot of people would want to avoid using public transport, which might increase the demand of new vehicles for Personal Mobility. With the increasing awareness around the economic viability of electric vehicles, we might witness a sharp inclination towards EVs among the buyers,” said Mr. Jeetender Sharma- MD, Okinawa.
Okinawa announced a hike in dealer margin from 8 percent to 11 percent which is a boost for the dealerships in the current economic uncertainty. The electric vehicle manufacturer is advising its dealerships to follow the strict guidelines outlined by the health authorities.
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