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Kia Corporation, the South-Korean automaker, has emerged as the fourth largest four-wheeler automobile brand in the Indian market. It achieved a market share of 10.7 percent in May 2021, which is the company’s highest-ever monthly share ever since its launch. Despite the lockdown in several states due to the second wave of COVID-19, Kia was able to retail 11,050 units last month in the country. Kia's growth was spearheaded by the Kia Sonet with sales of 6,627 units while it sold 4,277 units of the Seltos SUV in India in May 2021.
Both Kia Sonet and Kia Seltos featured in the list of the top 10 cars sold in India in May’21. Commenting on the sales performance, Mr. Tae-Jin Park, Chief Sales and Business Strategy Officer, Kia India said, “We are pleased with our sales performance during this challenging environment. The on-going second wave of COVID-19 pandemic made things tough for all businesses and automobile industry was no exception, as normal business operations got disturbed. In these tough times the relentless efforts of our teams and partners enabled Kia India to achieve its highest ever market share of 10.7%. We are confident that the need for personal mobility and pent-up demand will drive the recovery for the entire industry in the months to come.”
In the beginning of May, Kia India launched the refreshed Seltos and Sonet. Speaking about their performance, Mr. Hardeep Singh Brar, Vice President and Head of Marketing & Sales, Kia India added, “We are receiving an overwhelming response for the recently launched refreshed Seltos and Sonet from the Indian customers. This is a true testament to our understanding of the needs of the customers here and our sales performance shows that we are providing them with the right product. It is noteworthy that both Sonet and Seltos are amongst the top 10 most sold cars and Kia India has already crossed consolidated sales of 2.67 lakh vehicles this month within just 22 months of start of sales in India.”