Hyundai Expects Venue’s Turbo Petrol Model To Constitute Bulk of Sales

Hyundai has recently introduced the all-new sub compact SUV Venue in the Indian market. To let you know, Hyundai Venue locks horns with models like Maruti Suzuki Vitara Brezza, Tata Nexon, Ford EcoSport, Honda WR-V and the Mahindra XUV300 in the segment. The latest offering from the company comes with an all-new turbocharged petrol motor. The South Korean maker expects the turbocharged petrol model of the SUV to make up two-fifths of the total sales of the model in the market.

Talking about the maker’s expectations from the model, the marketing head of the brand, Puneet Anand  said,

Well, the 1-litre is a very aspirational product. It will be one of the top-end products from our platform, and the way I look at the adoption of technologies from the people, I am sure somewhere about more than 40 percent of the overall (Venue) portfolio will be taken up by the 1-litre engine, because it’s a very unique segment. We are a very evolving company. Yes, the 1-litre is a first product from Hyundai. Once we understand the customers’ desires, why not strap it in other products also? We have very strong products like the i20 and Grand i10 and we’ll be bringing such engines in higher-end models too.

As far as the mechanicals of the upcoming Venue’s turbo model are concerned, the South Korean maker is offering a new 1 liter 3 cylinder turbo petrol engine rated to deliver 120 PS and 175 Nm, this engine has been developed by the company in-house. This new engine comes with a 7-speed twin clutch gearbox and a 6 speed manual. Apart from the turbo petrol engine, the Venue also comes with the option of a diesel engine and a naturally aspirated petrol engine. Hyundai Venue is the latest entrant in the sub-4 meter SUV segment and will try to challenge the established SUVs here with its features and attractive pricing. There were also reports that the South Korean maker is trying to bring the same engine to its other models as well. There are hopes that the Elite i20 and Verna will come with the same engine in the time to come.

Talking of the latest offering, the segment leading features on the Venue are 3 year/unlimited Kms warranty, 7 speed twin clutch automatic gearbox and air purifier function for the air conditioning. Safety features are also a aplenty on the SUV with the Venue coming with push button start, keyless entry, LED DRLs, cruise control, 6 airbags on the top-end variant, ABS, EBD, ESP, hill hold and traction control. The prices for the base model of the SUV being at Rs. 6.53 lakhs, ex-showroom India and at this price point, the Venue SUV undercuts several major rivals in the segment.