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Indian Automotive brands are coming to terms with the ongoing Coronavirus Pandemic. Indian two-wheeler manufacturers like Honda Two wheelers India are adapting to a new life in the COVID-19 crisis. Dealerships are now implementing news way of doing business and supporting Honda customers.
Keeping in mind the current situation, Honda is providing liquidity support to its dealerships to help them tide over the crisis. The automaker has issued a comprehensive Dealership Operations Resumption Manual. All Honda dealer showrooms and workshops will be following the stringent safety & health guidelines and ensuring social distancing between staff and customers.
The dealerships are following various state Governments guidelines and the Red, Orange & Green zone, divisions. Honda dealer showrooms and workshops have started reopening with effect from 4th May 2020. Honda dealers are working on 100 percent adherence to all the mandated safety, sanitization and social distancing protocols, before the commencement of operations.
Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “In these challenging times, Honda 2Wheelers India proactively extended a comprehensive financial support package for its dealers. We have also decided to bear an additional 19 days’ interest making it a total of 40 days of interest cost by Honda on the BSVI inventory at our dealers. We are confident that the overall support extended will largely ease business continuity concern of our dealers. Also, with a significant easing of economic activities restrictions by the government, we are moving forward cautiously in a stepwise manner. Safeguarding all stakeholders’ health & well-being, our dealers who are in green and orange zones are starting their operations to serve our customers. Honda family reassures its customers that your Safety comes First at every Honda outlet across India.”
Honda and many of their dealer partners are aiding the government agencies in combating the COVID-19 crisis. On April 1st, Honda India foundation the Corporate Social Responsibility (CSR) arm of Honda group companies in India pledged 11 crore aid towards COVID-19 relief and preventive measures. Honda Associates across all 5 Honda group companies have voluntarily pledged to donate their 1 day’s salary towards the relief aid. Dealers across India are doing their bit by free distribution of meals & food grains to the needy. Dealerships are also offering free masks, sanitizer distribution, funds donation to State/ Central Government etc.