The company is working on setting up a pre-owned motorcycle business in India. Managing Director, Peter Mackenzie said that Harley has been testing this concept out at some of its dealerships.
It will now sell pre-owned Harleys at its 27 showrooms in India. This move also makes it more convenient for existing customers to upgrade within the brand, itself.
We aren’t sure what warranty and service packages the brand will launch with the pre-owned bikes.
The custom bike build competition will have participants from 10 Harley-Davidson dealerships across India. ...
The company has been testing this plan for the last few months. ...
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