BMW Motorrad recorded a sales growth of 102.5%
BMW G 310 R and BMW G 310 GS were growth drivers
BMW C 400 GT scooter was also in great demand
BMW Motorrad India has registered its highest ever annual sales in 2021 in the country. The company sold a whopping 5,191 motorcycles last year in the Indian market while achieving an astounding growth of 102.5 percent as compared to 2020. The German premium brand had launched a plethora of new products in India which included the likes of all-new BMW C 400 GT, the BMW R 1250 GS and BMW R 1250 GS Adventure, the BMW R nine T and BMW R nine T Scrambler, the BMW S 1000 R, the all-new BMW M 1000 RR and the BMW R 18 Classic.
The sales growth was primarily led by BMW G 310 R and BMW G 310 GS with strong support from BMW S 1000 RR, BMW R 1250 GS / GSA, BMW F 900 R / XR and BMW R 18. The recently launched BMW C 400 GT scooter also received higher anticipation from the customers. Furthermore, BMW Financial Services India played a strategic role in expanding the footprint of BMW Motorrad in India. The customized and flexible financial solutions were significantly valuable to the premium clientele of BMW Motorrad and helped tremendously in facilitating sales performance. The brand is headed by Mr. Vikram Pawah, President, BMW Group India. It is expected to launch several new products in 2022 in India.
Mr. Vikram Pawah, President, BMW Group India said, “Since entering the Indian market five years ago, BMW Motorrad has outperformed itself every year and consistently raised the bar for the premium segment. In 2021, BMW Motorrad recorded the highest annual sales by a premium motorcycle brand in India. We are proud of this feat! The main factor behind this overwhelming success is the unmatched emotional experience which is unique to the brand. BMW Motorrad has shaped a world of pure motorcycling that thrives on the thrill of riding, being one with the road and creating priceless memories with fellow comrades. We will continue to serve our customers with the same passion and keep on growing the BMW Motorrad family.”
The touring range has four models namely BMW R 1250 RT, BMW K 1600 B, BMW K 1600 GTL and BMW K 1600 Grand America More...