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Benelli India has launched its 42nd exclusive dealership in Jammu. The showroom is situated in Greater Kailash, Jammu. It aims to cater to the demand in and around that region. Furthermore, the showroom will come under the ‘Tatsa Motors’ dealership and houses all the BS6 range of Benelli superbikes. With the advent of BS6, Benelli now sells a total of four products namely Imperiale 400, Leoncino 500, TRK 502, and TRK 502X.
Talking about the Imperial 400, it is inspired by the Moto-Bi range of the 1950s. It falls in the price range of Rs 1.89 lakhs - Rs 1.93 lakhs (ex-showroom). Mechanically, the retro-motorcycle is powered by a 374cc single-cylinder, air-cooled engine that churns out 20 bhp power at 6000 rpm and 29 Nm peak torque at 3500 rpm. It is offered in two colors - Silver and Red & Black. Moving on to Leoncino 500, the motorcycle exemplifies Benelli’s 100 years of legendary history and heritage as an automobile company. The bike is priced in the range of Rs 4.69 lakhs - Rs 4.79 lakhs (ex-showroom). It draws its power from a 500cc, 2-cylinder, liquid-cooled engine that generates a maximum power output of 47 bhp at 8500rpm and maximum torque of 46 Nm at 6000rpm. It is further offered in two color options - Steel Grey and Leoncino Red.
The new generation TRK 502 and TRK 502X is powered by a 500cc, 2-cylinder, liquid-cooled motor that produces 47 bhp power at 8500 rpm and 46 Nm torque at 6000 rpm. The TRK 502 is priced at Rs 4.85 lakhs (ex-showroom). The price goes as high as Rs 4.95 lakhs (ex-showroom). While the TRK 502X falls in the category of Rs 5.25 lakhs - Rs 5.35 lakhs (ex-showroom). Both the motorcycles are sold in a total of three colors - Dark Grey, Pure White, and Benelli Red.
“It gives us great pleasure to be associated with ‘TATSA MOTORS’. Our philosophy of customer service is in tandem with the ethos of our Jammu Dealer Partner. The employees at Benelli-Jammu are trained to offer the best in terms of sales, service and customer experience, allowing customers to enjoy best-in-class, stress-free ownership. Our key motive is to ensure that Benelli’s 3-S facilities are present across India, to generate strong brand presence. From that aspect, Jammu is of great importance to us. We also believe that our dealership is not just a place to serve customers but a platform for enthusiasts to come and interact with other like-minded riders,” as commented by Vikas Jhabakh, Managing Director, Benelli India.
The Imperial 400 can be booked at Rs 6000. While the Leoncino 500. TRK 502, and TRK 502X can be booked at a token amount of Rs 10,000. Interested buyers can directly book it by visiting the showroom or by logging onto India.Benelli.com.
Besides these, the showroom will also showcase various merchandise and accessories to choose from. The bike manufacturer also plans to add its 3-S (Sales, Service, & Spares) facilities across the country with an aim to generate a strong brand presence.