Toyota India Launches ‘Hum Hai Hybrid’ Campaign

‘Hum Hai Hybrid’ campaign is based on self-charging hybrid electric vehicle technology
  • Published On: 19/04/22
  • Views
  • 0 Comments
  • Likes
  • 1 min read
Toyota India Hum Hai Hybrid

News Highlights

  • “Hum Hai Hybrid” campaign revolves around raising awareness about SHEVs
  • It is aimed at promoting ‘mass electrification’ across the country
  • “Hum Hai Hybrid” video series can be watched at Toyota India website

Toyota India has introduced the ‘Hum Hai Hybrid’ campaign which is based on self-charging hybrid electric vehicle technology. With this digital campaign about green mobility - ‘Self-charging Hybrid Electric Vehicles’, the brand’s efforts are to foster a faster shift towards ‘mass electrification’ across the country. Designed and developed as a part of Toyota’s digital promotional approach, the “Hum Hai Hybrid” campaign revolves around the content tailored to strengthen the awareness about the SHEVs.


The awareness is based on the themes of Powerful Performance, Higher Fuel-efficiency, No Range Anxiety, Low-cost maintenance, Long Lasting Battery, Low CO2 Emission, Silent to Drive and Easy to drive. The web video series can be accessed via mobile phones or computers by anyone across the country through Toyota Bharat Website or Social Media Page. The Self-charging Hybrid Electric Vehicle Technology can also be experienced at Toyota dealerships. Self-charging Hybrid Electric Vehicle belongs to the family of electrified vehicle technologies (xEVs) that includes Battery Electric Vehicles (BEVs), Plug-in Hybrid Electric Vehicles (PHEVs) and Fuel Cell Electric Vehicles (FCEVs).


Commenting on the Hum Hai Hybrid Campaign, Mr. Atul Sood, Associate Vice President (Sales and Strategic Marketing), TKM, said, “Our consistent efforts to popularise electrified vehicle technology represents TKM’s commitment to India’s carbon neutrality goals. As global pioneers of electrified vehicle technologies, our aim is to drive awareness about mobility solutions which are practical and sustainable, thereby immensely contributing to the overall social benefits of the consumers and environment at large.


Further, we do hope that this will result in promoting wider adoption of electrified vehicles in the country. I am certain that such an initiative will go a long way, to build good awareness about the eco-friendly vehicle technologies amongst all stakeholders including customers, supplier partners, media, students, and car enthusiasts.”


Related Stories

Mahindra XUV 3XO Base MX1 Variant Deliveries Started

Mahindra XUV 3XO Base MX1 Variant Deliveries Commenced in India; Priced at INR 7.49 Lakh

The XUV 3XO SUV is available in nine different variants: MX1, MX2 Pro, MX2, MX3 Pro, MX3, AX5 Luxury, AX5, AX7 Luxury, and AX7. ...

  • Published On: 17/07/24
  • 0 Views
  • 2 min read
Hyundai Exter CNG Duo Launched in India

Hyundai Exter CNG Duo Launched in India; Prices Start at INR 8.50 Lakh

The Exter CNG SUV is now available in three variants: SX, S, and Knight Edition. ...

  • Published On: 16/07/24
  • 0 Views
  • 2 min read

Mayank Gupta
Author Mayank Gupta

A mechanical engineering dropout by choice, Mayank has been in the auto journalism biz for the past 8 years. He is currently working as an Associate Editor at Droom Discovery and covering each and every aspect of the auto industry. He has worked with a plethora of renowned Auto brands in his illustrious career so far. Being a student of English Literature, his mantras of success are the Never-Say-Never attitude and self-confidence. Mayank likes to travel, read books and listen to music during his free time.

  • Published On: 19/04/22
  • Views
  • 0 Comments
  • Likes
  • 2 min read

Discover Your Dream Vehicle

Eg: Maruti Suzuki Alto VXI
Eg: Bajaj Pulsar 150
Eg: Honda Activa