Toyota India has introduced the ‘Hum Hai Hybrid’ campaign which is based on self-charging hybrid electric vehicle technology. With this digital campaign about green mobility - ‘Self-charging Hybrid Electric Vehicles’, the brand’s efforts are to foster a faster shift towards ‘mass electrification’ across the country. Designed and developed as a part of Toyota’s digital promotional approach, the “Hum Hai Hybrid” campaign revolves around the content tailored to strengthen the awareness about the SHEVs.
The awareness is based on the themes of Powerful Performance, Higher Fuel-efficiency, No Range Anxiety, Low-cost maintenance, Long Lasting Battery, Low CO2 Emission, Silent to Drive and Easy to drive. The web video series can be accessed via mobile phones or computers by anyone across the country through Toyota Bharat Website or Social Media Page. The Self-charging Hybrid Electric Vehicle Technology can also be experienced at Toyota dealerships. Self-charging Hybrid Electric Vehicle belongs to the family of electrified vehicle technologies (xEVs) that includes Battery Electric Vehicles (BEVs), Plug-in Hybrid Electric Vehicles (PHEVs) and Fuel Cell Electric Vehicles (FCEVs).
Commenting on the Hum Hai Hybrid Campaign, Mr. Atul Sood, Associate Vice President (Sales and Strategic Marketing), TKM, said, “Our consistent efforts to popularise electrified vehicle technology represents TKM’s commitment to India’s carbon neutrality goals. As global pioneers of electrified vehicle technologies, our aim is to drive awareness about mobility solutions which are practical and sustainable, thereby immensely contributing to the overall social benefits of the consumers and environment at large.
Further, we do hope that this will result in promoting wider adoption of electrified vehicles in the country. I am certain that such an initiative will go a long way, to build good awareness about the eco-friendly vehicle technologies amongst all stakeholders including customers, supplier partners, media, students, and car enthusiasts.”
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A mechanical engineering dropout by choice, Mayank has been in the auto journalism biz for the past 8 years. He is currently working as an Associate Editor at Droom Discovery and covering each and every aspect of the auto industry. He has worked with a plethora of renowned Auto brands in his illustrious career so far. Being a student of English Literature, his mantras of success are the Never-Say-Never attitude and self-confidence. Mayank likes to travel, read books and listen to music during his free time.
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