Tata Motors launched the Gold Edition of its flagship SUV - Safari in the country. The price starts at Rs 21.89 lakhs (ex-showroom) for the manual versions and goes as high as Rs 23.18 lakhs (ex-showroom) for the automatic version. This special edition will be showcased at the 2021 Vivo IPL in Dubai. Furthermore, the homegrown automaker is also hosting a ‘Safari Gold Hit’ challenge at the 2021 Vivo IPL. Under this challenge, every time a batsman hits a six and the ball lands either on the car, or the Safari Gold commercial board, or the display podium, the automaker is going to contribute an amount of Rs 2 lakhs to the Akshaya Patra Foundation for COVID-19 relief.
The special edition of Tata Safari is offered in two exclusive color options - White Gold and Black Gold. Talking about the Safari White Gold, it gets Frost White body color with a contrast black roof. The Safari Black Gold edition uses black as a base with a hint of gold. This further results in a dark coffee brown color. Design-wise, both versions feature gold accents on the front grille, headlight surrounds, roof rails, badging, and door handles. Other design bits include 18-inch charcoal black alloy wheels.
Moving inside the cabin of the SUV, both versions get an oyster white color scheme. It is similar to the one present on the standard Safari. The Safari White Gold edition features a unique white and gold marble finish on the dashboard. Just below it, we could see gold inserts running across the width of the cabin. The Safari Black Gold edition, on the other hand, gets a black and gold marble finish on the dashboard. However, instead of gold, here the SUV gets gloss black inserts below the dashboard that further runs the width of the cabin. Besides these, both versions get subtle gold accents on the instrument cluster, badges, door handles, and AC vents. The homegrown automaker has added a few new features to these special editions of Safari. These include a wireless charger, diamond quilted genuine leather seats with ventilation on both first & second rows, wireless Android Auto & Apple CarPlay connectivity, and an air purifier.
“In less than five months after its launch, our premium flagship SUV, the new Safari reached the milestone of its 10,000th rollout and today is among the highest selling SUVs in its segment. The Safari has received immense love from our customers and keeping in mind the response, we are delighted to announce the introduction of the prestigious Safari #Gold Edition from Tata Motors. Staying true to its DNA and in line with our New Forever philosophy, Safari #Gold is a vision of luxury and opulence. With a rich mix of exquisite design elements added to the exteriors and interiors, this special version is equipped with top-of-the-line features, heightening the sense of comfort and indulgence for an effortless driving experience. To debut this new offering what better platform than the IPL itself. The vehicle will be on display in stadiums across the second leg of the season. We are excited to showcase this product in Dubai and are confident that it will command a lot of buyers’ attention during this festive season,” as commented by Vivek Srivatsa, Head - Marketing, Passenger and Electric Vehicles Business Unit, Tata Motors.
There are no changes as such under the hood. The SUV continues to draw power from a 2.0-litre, turbocharged diesel unit that churns out a top power of 169 bhp at 3750 rpm and a peak torque of 350 Nm between 1750-2500 rpm. Transmission duties are handled by a 6-speed manual and a 6-speed torque converter automatic gearbox.