Skoda India will expand its network presence in more than 100 cities across the country by August 2021. Needless to say, it will be the largest coverage in India by the Czech automaker since it entered this market. It intends to reach more than 170 customer touchpoints, including sales and after-sales facilities, by August 2021 while aiming to cross 225 by next year. The brand stated that it has received over 200 applications for dealerships post the launch of Skoda Kushaq SUV in the Indian market.
Mr. Zac Hollis, Brand Director – ŠKODA AUTO India, said, “The launch of KUSHAQ stands testament to a new era for ŠKODA AUTO in India. On the back of this world-class SUV, we had a clear vision of taking the ŠKODA brand to new and emerging markets across the country. I am delighted to share that we will be present in more than 100 cities from the coming month. Enhancing the ownership experience is a key pillar of our growth strategy and increasing our network presence is one of the important pillars to meet this objective.” Skoda India recently introduced the ‘Peace of Mind’ Campaign to offer additional benefits and an enhanced experience to customers in the domestic market.
The company has planned 100 new cities to have its presence by August 2021 which includes Sangli, Bhilwara, Faridabad, Panchkula, Navsari, Vapi and Hardoi, amongst others. This will enhance the brand’s existing presence in over 90 cities which includes Patiala, Sirsa, Ghaziabad, Alwar, Aligarh, Siliguri, Bhavnagar, Satara, Ahmednagar, Belgaum, Shimoga, Kannur, Alleppy, Dindigul, Karur, Nellore, Bhimavaram and many other tier II-III cities, apart from all metro and most state capital cities. Skoda Kushaq was launched in India on June 28 in a price range of Rs 10.49-17.59 Lakhs (Ex. Showroom, India) while it is the first product to be introduced under the India 2.0 Project.
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