Ola Electric Hinting Towards Charging a Subscription Fee from E-Scooter Owners

In the electric market, Ola sells three e-scooters: the S1 Air, the S1 X, and the S1 Pro. Ola Electric is also planning to enter the electric motorcycle and car segments.

Published On: 06/11/23
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News Highlights

Cruise control technology allows scooter owners to ride the scooter at a steady speed without touching the accelerator.
The company has not disclosed when it will begin levying the subscription fee.
The Indian EV manufacturing startup has come up with a new idea to boost revenue.

Ola Electric is aiming to charge a subscription fee from the e-scooter owners for utilizing the cruise control feature. Ola Electric Mobility is a two-wheeler manufacturer based in Bengaluru, Karnataka, India. The Indian EV manufacturing startup has come up with a new idea to boost revenue. The electric scooter startup has not disclosed the amount of the subscription fee.

The CEO and co-founder of Ola Electric, Mr. Bhavish Aggarwal, has posted on his social media handle that for the cruise control feature, he might start charging a subscription fee from Ola EV scooter owners. These further hints suggest that the owners might have to pay extra for owning an Ola electric scooter.

The cruise control system automatically manages the speed of any vehicle by taking over the throttle. Bhavish Aggarwal shared a video on his social media handle. In the video, a man is seen riding an electric scooter at a constant speed with the help of cruise control technology. Cruise control technology allows scooter owners to ride the scooter at a steady speed without touching the accelerator.

Earlier this year, Ola Electric revealed four concept electric bikes set to launch in the Indian market over the upcoming years. The company is also planning to enter the electric motorcycle and car segments. In the electric market, Ola sells three e-scooters: the S1 Air, the S1 X, and the S1 Pro. The scooter manufacturer is also planning to launch its first electric car on the market.

The speculations about Ola Electric charging a fee for cruise control systems ignited after the CEO, Mr. Bhavish Aggarwal, wrote in his post, “Thinking of charging a subscription fee for cruise control after seeing this.” The company has not disclosed when it will begin levying the subscription fee.