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Mercedes Benz India has announced the launch of 15 new cars in 2021 in the country. The company will launch the all New A-Class Limousine, New GLA and AMG GT Black Series among others. Mercedes Benz also retained its position as the numero uno luxury automaker for the sixth consecutive year in the Indian market. The German luxury automaker also stated that almost 14 percent of its total sales in 2020 came through online bookings. The key volume drivers for the brand were the C-Class sedan, E-Class LWB sedan and the GLC, GLE and GLS SUVs.
Mercedes Benz India retailed 7893 new cars in the January-December 2020 period. Though, sales were hugely affected for at least a couple of months due to the COVID-19 pandemic but the brand bounced back sharply from Q3 2020 onwards. The 'comeback' was possible due to a combination of several factors like positive customer sentiment, festive season sales, unlocking of markets and stabilization of businesses. It registered a growth of 40 percent in Q4 by selling 2886 units as compared to the preceding quarter's 2058 units. Now, under the ‘Reimagining Excellence’ motto for 2021, Mercedes will shift its focus towards new physi-digital experience that drives the brand even closer to the customers, differentiated and best-in-class retail experience and long-term sustainability initiatives.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “2020 remained an unprecedented year for the industry and we are glad to make a strong sales recovery for us and our dealers. We are particularly satisfied with the strong Q4 performance registering a 40% growth over Q3, and continuing the sales momentum from the preceding quarters. Despite facing prolonged market headwinds, Mercedes-Benz pursued its product strategy, introduced 10 new products that received overwhelming customer response. Mercedes-Benz accomplished significant milestones in form of introducing the first ever luxury EV in India, the EQC, and rolling out the first ‘Made in India AMG’, GLC 43 Coupe, underlining the resilience we all displayed.”