Mercedes-Benz India's ‘Retail of the Future’ Platform Achieves New Milestone

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  • Published On: 2 December 2021
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Mercedes-Benz has delivered 1000th car through its ‘Retail of the Future’ business model in India

Mercedes-Benz Retail of the Future
  • Mercedes-Benz Retail of the Future

Highlights

  • ROTF business model ensurer faster turn-around-time for customers
  • Mercedes Benz India to hike price by 2 percent from January 1, 2022
  • It will provide price protection to customers with confirmed bookings

Mercedes Benz India has announced that it has delivered 1000th car through its ‘Retail of the Future’ business model in the country. Being first announced in June 2021 and launched in late October 2021 after the successful beta testing phase, Mercedes Benz's Retail of the Future or ROTF (as it is commonly called) business model has 2000+ confirmed order bank. The 1000th unit was an A-Class Limousine which was delivered to Mr. Rishi Nayyar from New Delhi by Martin Schwenk, Managing Director and CEO, Mercedes-Benz India and Tushar Kumar, MD & CEO, Silver Arrows.


The German luxury brand also announced that it will hike the ex-showroom price of select models by up to 2 percent from January 1, 2022. This price revision will be to offset the rising inputs costs. However, the company stated that it will provide price protection to customers who have already booked their Mercedes cars and waiting for more than four months for delivery. In addition, customers who book select range of cars comprising the A-Class, GLA, and E- Class until 31st December 2021, will be offered a price protection. Mercedes-Benz has also extended the price protection to those customers who have booked the GLE 400 & GLE 400d SUVs, and have been waiting since April to get the delivery.

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Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “Delivering the thousandth Mercedes-Benz within a short span under the ROTF platform strongly validates our vision of reimagining customer excellence while empowering the franchise partners financially with this new business model. It is particularly satisfying to witness our months of hard work bearing fruits in the form of successful implementation of ROTF and a high level of acceptance from our customers. It gives us tremendous confidence about ROTF as the future of luxury retail, since our customers were highly convinced with this new retail experience, which enriched their customer journey with Mercedes-Benz.”

Author: Mayank Gupta

A mechanical engineering dropout by choice, Mayank has been in the auto journalism biz for the past 8 years. He is currently working as an Associate Editor at Droom Discovery and covering each and every aspect of the auto industry. He has worked with a plethora of renowned Auto brands in his illustrious career so far. Being a student of English Literature, his mantras of success are the Never-Say-Never attitude and self-confidence. Mayank likes to travel, read books and listen to music during his free time. more

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