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India’s largest automaker Maruti Suzuki holds over 50 percent share in the Indian passenger vehicles market. This is a testament to the company's ability to deliver vehicles that are tuned to the Indian consumer’s preferences. Producing vehicles is one thing, the ability to build a loyal customer base is an important cog of any automobile business model. Keeping this in mind, it has launched a Loyalty Rewards Program called Maruti Suzuki Rewards on 24 June 2020 for its Indian customers. In the current tough financial climate, the rewards program would be a boost for all the Maruti Suzuki passenger vehicle customers, as it covers all the purchases done from ARENA showroom, NEXA dealership, or a True Value used car outlet. Benefits with the Loyalty Reward Program include service, Maruti Insurance, accessories, customer referrals and several association benefits.
Kenichi Ayukawa, Managing Director and Chief Executive Officer, Maruti Suzuki India, said to the various media outlets, "Maruti Suzuki Rewards reinforces our commitment to offering a bouquet of delightful services to customers. This new loyalty program takes this spirit forward and brings together some of the finest benefits. It offers flexibility to the members to use the benefits as per their need and climb up the tier ladder of the loyalty program to avail special and exclusive benefits. The Maruti Suzuki Rewards program will be accepted at all Maruti Suzuki dealerships across India. The rewards can be used for redemption against vehicle service, purchase of accessories, genuine parts, extended warranty and insurance or enrolling with our driving schools."
The loyalty rewards program is a digitally supported card-less program and customers can see their total reward-points earned on the Maruti Rewards website. Customers can increase their reward points in the form of financial transactions and interactions with the Maruti Suzuki brand.
Maruti Suzuki will organize the customers into 4 tiers - Member, Silver, Gold and Platinum. Customers will get badges and access to a unique gamification feature making their interactions with the brand engaging and fun-based. The customers will be able to access various exclusive events and special offers of the company. AutoCard and MyNexa loyalty program members can move to the new Maruti Suzuki rewards program without any additional fees, the old point balance will be carried over to the new rewards program.
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