Kia India has inaugurated its first digital showroom in the country. Being located at Prabhadevi (Mumbai), it is equipped with 3D configurators with a digital catalogue, a Heritage Wall, Digital Spec Boards and a media wall. The South-Korean brand directly controls the content displayed at the showroom, thus making it different from the traditional 1S and 3S facilities of the company in the Indian market. It is planning to introduce three more showrooms based on the same concept in Delhi, Chennai and Bangalore by end of this year.
Spread across 606 sq. mtr., the showroom will have five vehicles on display. Customers can witness the digitization from their first step in the showroom by digitized registration desk. Speaking about Kia India’s first digital showroom launch, Mr. Tae-Jin Park, Executive Director & CSBO, Kia India, said, “In today’s tech-savvy world, digitalisation is inevitable and businesses cannot ignore it. Since its debut in India, Kia has always prioritized digitisation in our services to enhance the customer experience- we strongly believe in leveraging the power of digital to make vehicle purchase and ownership convenient. After the successful introduction of Kia Digi-Connect, our new digital showroom in Mumbai is another move towards providing a matchless customer experience.”
The 3D configurator zone in the facility enables the customers to customise and design their Kia cars and know their intricate details. All the showcased vehicles will be equipped with digital spec boards to share all the relevant information about the product. For those asking, Kia India recently introduced a unique phygital initiative via an integrated solution application called ‘Kia Digi-Connect’ to offer customized virtual consultation for customers via video conferencing with the nearest dealerships. “Our new digital showroom is a democratic solution, designed keeping customer centricity and dealer profitability in mind. An optimal business model for the dealership is the requirement of today’s era owing to the rapid transitions towards digitalisation in the automotive business," added Park.
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