Jaguar Land Rover Announces Partnership with NVIDIA

It will be a multi-year strategic partnership over joint development of next-generation automated driving systems
  • Published On: 18/02/22
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JLR vehicles

News Highlights

  • All JLR vehicles will built on NVIDIA DRIVE platform from 2025
  • The companies will jointly develop AI-enabled services for buyers
  • Automated driving & parking systems will be created as part of this deal

Jaguar Land Rover has joined hands with artificial intelligence (AI) and computing giant NVIDIA. As part of the multi-year strategic partnership, both the companies will jointly develop and deliver next-generation automated driving systems plus AI-enabled services and experiences for the customers. Starting in 2025, all new Jaguar and Land Rover vehicles will be built on the NVIDIA DRIVE software-defined platform—delivering a wide spectrum of active safety, automated driving and parking systems as well as driver assistance systems.


The cabin of JLR vehicles will have AI features, including driver and occupant monitoring as well as advanced visualisation of the vehicle’s environment. This full-stack solution is based on NVIDIA DRIVE Hyperion, which features DRIVE Orin centralised AV computers; DRIVE AV and DRIVE IX software; safety, security and networking systems; plus, surround sensors. DRIVE Orin is the AI brain of the car and runs the Jaguar Land Rover Operating System, while DRIVE Hyperion is the central nervous system. Jaguar Land Rover will also leverage in-house developed data centre solutions with NVIDIA DGX™ for training AI models and DRIVE Sim software built on NVIDIA Omniverse for real-time physically accurate simulation.

Thierry Bolloré, Jaguar Land Rover Chief Executive Officer, said: “Collaboration and knowledge-sharing with industry leader NVIDIA is essential to realising our Reimagine strategy, setting new benchmarks in quality, technology and sustainability. Jaguar Land Rover will become the creator of the world’s most desirable luxury vehicles and services for the most discerning customers. Our long-term strategic partnership with NVIDIA will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse.” Jaguar Land Rover aims to achieve net-zero carbon emissions across its supply chain, products and operations by 2039.

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Mayank Gupta
Author Mayank Gupta

A mechanical engineering dropout by choice, Mayank has been in the auto journalism biz for the past 8 years. He is currently working as an Associate Editor at Droom Discovery and covering each and every aspect of the auto industry. He has worked with a plethora of renowned Auto brands in his illustrious career so far. Being a student of English Literature, his mantras of success are the Never-Say-Never attitude and self-confidence. Mayank likes to travel, read books and listen to music during his free time.

  • Published On: 18/02/22
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