Hero Electric Registers 100 Percent Sales Growth in Festive Season

Hero Electric sold nearly 24,000 units during Oct 01-Nov 15, 2021 period in the Indian market
  • Published On: 24/11/21
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Hero Electric

News Highlights

  • ‘30 days, 30 bikes’ festive offer played a huge role in sales growth
  • The recent amendment in FAME II policy also boosted Hero Electric sales
  • The brand is is targeting 1 million customer in the coming years

Hero Electric has witnessed a 100 percent surge in sales with nearly 24,000 units sold during Oct 01-Nov 15, 2021 period in the Indian market. The company had retailed 11,339 units during the same period last year. It had recently introduced the ‘30 days, 30 bikes’ festive offer where every day one lucky customer purchasing a Hero Electric two-wheeler got a chance to ride home their vehicle absolutely free. Hero Electric is targeting 1 million customer in the coming years while also aiming for higher market share.


Mr. Sohinder Gill, CEO, Hero Electric, said, “We saw two clear indicators in our showrooms this festive season. A significant percentage of customers chose Hero E bikes over the Petrol bikes and many factored environment and sustainability as influencing factors in their purchase. This is a good indicator for Hero and the E2W industry to step into an exponential growth and bring around an EV revolution that will help reduce air pollution and make our cities a better place." The recent amendment in FAME II policy and rising fuel prices has propelled the demand for electric vehicles resulting in heightened demand. With strong government support to the sector, EVs are redefining the mobility space in India and are now receiving preference for commuting with better infrastructure and awareness.

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Meanwhile, in other news, the brand had recently joined hands with a Bengaluru-based EV Charging start-up Charzer in order to setup 1 Lakh charging stations in the next three years across the country. In the first year of collaboration, Charzer will install 10,000 charging stations across top 30 cities. The start-up will deploy Kirana Charzer across Hero Electric dealerships to ease charging facility. It will also provide Charzer mobile application and website for EV owners to locate the nearest charging stations and booking slots. The electric vehicle riders can also use a charging facility in a subscription-based model. The chargers installed by Charzer are compatible with all EV models.

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The fleet will be allocated across major Indian cities including Delhi, Mumbai, and Hyderabad

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Mayank Gupta
Author Mayank Gupta

A mechanical engineering dropout by choice, Mayank has been in the auto journalism biz for the past 8 years. He is currently working as an Associate Editor at Droom Discovery and covering each and every aspect of the auto industry. He has worked with a plethora of renowned Auto brands in his illustrious career so far. Being a student of English Literature, his mantras of success are the Never-Say-Never attitude and self-confidence. Mayank likes to travel, read books and listen to music during his free time.

  • Published On: 24/11/21
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