Former Tata Motors Design Head Grabs Top Role at Mahindra

Pratap Bose is all set to join Mahindra & Mahindra as its new design head
  • Published On: 07/04/21
  • Views
  • 0 Comments
  • Likes
  • 2 min read
Tata Motors Design Head

News Highlights

  • Bose would be at the helm of Mahindra Advanced Design Europe (MADE) centre
  • Pratap worked at Tata Motors for 14 years was recently the VP for Global Design
  • Julian Thomson, Ex Design Director, JLR might also might also Bose at Mahindra

Pratap Bose, renowned automobile designer, is all set to join Mahindra Group as the head of the recently inaugurated Mahindra Advanced Design Europe (MADE) centre in the West Midlands, UK. Bose recently parted ways with Tata Motors where he was the vice-president for global design. He served for more than a decade at Tata and was responsible for introducing the brand's latest IMPACT 2.0 design philosophy, under which several new vehicles such as Altroz, Harrier and Safari were launched in the Indian market.

Needless to say, Pratap had a phenomenal stint with Tata Motors and he earned a lot of success and fame. The magnitude of his success can be measured by the fact that he was nominated for the 2021 World Car Person of the Year award. It has been learnt that Julian Thomson who recently moved out of Jaguar Land Rover as Design Director might also join hands with Bose in Mahindra and work together in M.A.D.E. centre. Julian had been with JLR for more than twenty years. Speaking about M.A.D.E centre, it will be a part of the Mahindra Global Design Network that includes the Mahindra Design Studio in Mumbai, India, and Pininfarina Design in Turin, Italy. The Coventry region in the UK is a powerhouse of automotive design. M.A.D.E. will be operational from the 1st of July 2021.




Rajesh Jejurikar, Executive Director, Mahindra and Mahindra Ltd., speaking on this development, said, “Mahindra is poised to enter a new, exciting era to build upon our rich 75 years of automotive history to bring unique customer-centric products to the Indian and global markets. A key lever to make the business future-ready is to significantly strengthen design capability across automotive, farm equipment and two-wheelers globally. M.A.D.E will contribute to all future automotive and mobility products, including Born EV SUVs and be a resource available to Mahindra Group companies. It will give us a quantum leap in both capacity and capability in the design space.”


Read Also: All-Electric Husqvarna Vektorr Concept Unveiled 

Buy on DroomView All

Related Stories

Mercedes Benz India Appoints Vyankatesh Kulkarni as Head of Operations

Mercedes Benz India Appoints Vyankatesh Kulkarni as Head of Operations

Vyankatesh is currently associated with Mercedes-Benz Research and Development India Pvt. Ltd. (MBRDI) as Vice President ...

  • Published On: 30/05/22
  • 46 Views
  • 2 min read
Tata Motors Acquires Ford India's Sanand Production Facility

Tata Motors Acquires Ford India's Sanand Production Facility

It will develop electric vehicles at this manufacturing unit with an installed capacity of 300,000 units per annum ...

  • Published On: 30/05/22
  • 49 Views
  • 2 min read

Mayank Gupta
Author Mayank Gupta

A mechanical engineering dropout by choice, Mayank has been in the auto journalism biz for the past 8 years. He is currently working as an Associate Editor at Droom Discovery and covering each and every aspect of the auto industry. He has worked with a plethora of renowned Auto brands in his illustrious career so far. Being a student of English Literature, his mantras of success are the Never-Say-Never attitude and self-confidence. Mayank likes to travel, read books and listen to music during his free time.

  • Published On: 07/04/21
  • Views
  • 0 Comments
  • Likes
  • 2 min read

Discover Your Dream Vehicle

Eg: Maruti Suzuki Alto VXI
Eg: Bajaj Pulsar 150
Eg: Honda Activa