Citroen C5 AirCross India Launch Pushed to Q1 2021

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  • Published On: 8 April 2020
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Groupe PSA has decided to delay the launch of Citroen C5 AirCross to Q1 2021 in India.

Groupe PSA has officially announced several measures which are undertaken to tackle and contain the spread of the Covid-19 across all its offices and plants in India to ensure safety and well-being of all employees. All the offices (Chennai) and plants (Thiruvallur and Hosur) in Tamil Nadu, are closed until further notice and in line with Government’s lockdown directive. The launch of the company's first vehicle Citroen C5 AirCross in the Indian market has also been further delayed due to the ongoing lockdown.

In line with the Government's direction, work from Home for all Groupe PSA employees in India has been enforced. The Indian leadership team is in constant touch with all stakeholders for any support they may require. "Groupe PSA in India along with its Dealers, Agencies and Vendors understands the challenges to business this pandemic poses as the global business isolation impacts all multinational projects. While reiterating its commitment to India, given the current scenario where people at large are concerned about their personal well-being & health and automotive purchase is not a priority, Groupe PSA in India in close co-ordination with its new dealer partners has decided to re-time the launch of its debut vehicle the Citroën C5 Aircross SUV to Q1 2021, while ensuring industrial readiness," said the company.

"The re-timing is aimed to move the commercial launch to a potentially more positive economic activity period where consumer sentiments are upbeat. At the same time, Groupe PSA has decided to maintain the project timeline & investment for the C-Cubed program, under which the first vehicle designed, developed and made in India would be launched in 2021 as announced in 2019 by Carlos Tavares, Chairman of the Managing Board, Groupe PSA. Groupe PSA in India has reinforced to all employees and stakeholders the need to stay agile for business continuity post lifting of the government mandated lockdown," it added.

Author: Mayank Gupta

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