As some reports suggest, Tesla is all set to develop its most inexpensive EV (electric vehicle) at its plant located in Germany. But, all eyes will be completely set on the model if such a model will start moving to enter emerging markets like India and Brazil. As of now, Tesla has not opened its arms in both of these markets where they’re one of the most promising automobile markets globally.
A Tesla EV is supposed to be much more inexpensive than the Model 3 already in talks for so long from the brand. Elon Musk, CEO, Tesla even highlighted that this could be their long promising shot in favour of his company as the company looks to explore more markets. As of now, Tesla Model 3 is the most inexpensive EV by the brand with a starting price of $38,990 in the US market, and costs approximately to Rs. 32.50 Lakh.
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The most affordable option to even the Model 3 is likely to cost approximately Rs. 22.50 Lakh or $22,000, as per a report by Reuters, whereas the brand hasn’t officially commented about the planned cost structuring or even the specifications of the offering. But, Elon Musk, had beforehand mentioned how a more inexpensive Tesla EV could help the brand firm its grip and spike up the sales records further, particularly if and only if it thinks to enter into emerging markets like India and Brazil. This type of comment was first offered by Elon Musk back in the year 2018.
A brand-new and inexpensive EV by the brand does hold great potential in favour of the brand that is looking forward to lower overall production costs along with boosting deliveries of vehicles by 20 million by the end of decade, 2030. It places Tesla in a better lieu at the time when demand for EV is surging in many countries across the globe. Price cuts, a choice rolled out by the brand recently, may be able to help only to a certain extent. And, then there are brands closely competing with Tesla to close the gap that Tesla has enjoyed over the time.
Thus, India-entry by Tesla could definitely help the brand to achieve its planned and stated targets, specifically because India is the 3rd largest country for the emerging automobile market. But, demand for EVs is slowly step-by-step gaining pace as compared to Western countries and much would depend on the important element of how affordable the EV is.
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