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The Tiago’s sales figures are a much needed shot-in-the-arm for the Tata car brand – the car’s wholesale numbers have crossed the 50,000 unit mark in the domestic market since its launch on April 6, 2016. By the end of January 2017, figures stood at 47,235 units.
While 50,000 units is not a big number in a huge market like India, for Tata Motors, it definitely is an important one. The company has increased its passenger car market share to 6.41 percent (1,11,500 units) from 5.44 percent (91,648 units) in the April 2015-January 2016 period.
Around 80 percent of the car’s sales are for the petrol version, reflecting the overall shift towards petrol cars in India. With the recently-launched AMT version, priced at ₹5.73 lakh, Tata Motors looks at latching on to the recent demand for automatic city cars.
The diesel variant of the Tiago is also the cheapest diesel hatchback in the country, alongside its sibling, the Indica. Available in five trims, and priced aggressively between ₹3.39 lakh and ₹5 lakh (introductory pricing), the Tiago is cheaper than rivals like the Maruti Celerio, Chevrolet Beat and the Hyundai i10. Tata Motors also introduced new three-cylinder petrol and diesel engines, called Revotron and Revotorq, in the Tiago. The car has an ARAI-rated fuel efficiency of 23.48kpl for the petrol variant and 27.28kpl for the diesel. The Tiago has, until now, averaged monthly sales of 3,936 units. September 2016 was its best month with 6,008 units sold.