Tata Motors has unveiled the all-new Curvv electric SUV Concept in the country. Expected to go on sale by mid 2024, it will be positioned above the Nexon EV in the company portfolio. Tata Curvv electric will be launched first which will be followed by its Internal Combustion Engine (ICE) counterparts. Based on the design philosophy of ‘Less is More’, the electric coupe carries the Generation 2 EV architecture which is capable of offering multi-powertrain options. The coupe body style in the past has only been prevalent in the high end luxury segment.
Speaking at the event, Mr. Shailesh Chandra - Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd. ecstatically said – “Our ongoing business turnaround is history in the making. From record sales to upping our market share game, the last fiscal has been nothing but magical for us. We not only emerged as the No. 1 SUV player with our array of products in our portfolio, we also continued to super charge our growth in the EV space with our highest ever annual EV sales going up by 353% vs FY21. With a fantastic year gone by, it gives me immense pleasure to announce a flying start to the new year, with a brand new ‘promise’, a brand new ‘thought’ and a brand new ‘design’ – all put together in this magnificent Electric SUV Concept - CURVV."
The Generation 2 EV architecture will spawn multiple vehicles in future for Tata Motors. "Our focus here has been to enable customers with a product option that is the perfect amalgamation of modern functionality and design. With a robust SUV DNA at its core, and a plethora of new age materials, features and interfaces, we are confident that this Coupe Concept will redefine mainstream SUV design. Furthermore, with the concept CURVV, we now enter the Generation 2 EV architecture which will further enhance the adoption of EVs in India by overcoming the current barriers. With this new architecture, we will strengthen the key pillars of Range, Performance and Technology, while retaining Safety and Reliability as hygiene offerings,” added Chandra.
It is expected to deliver a driving range in excess of 400 kms on a single charge ...
The order comprising of 175 Nexon EVs and 75 Tigor EVs will be handed over to individual customers ...
A mechanical engineering dropout by choice, Mayank has been in the auto journalism biz for the past 8 years. He is currently working as an Associate Editor at Droom Discovery and covering each and every aspect of the auto industry. He has worked with a plethora of renowned Auto brands in his illustrious career so far. Being a student of English Literature, his mantras of success are the Never-Say-Never attitude and self-confidence. Mayank likes to travel, read books and listen to music during his free time.
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