Yamaha scooters

About Yamaha Scooters

Yamaha scooters entered the Indian market nearly three and a half decades back in 1985 in a joint venture. However, many years later, it became a fully-owned subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). A few more years later, Mitsui & Co. Ltd. joined hands with Yamaha in order to become a joint-investor in India Yamaha Motor Private Limited (IYM). YMC, the parent organization in Japan, has two  wholly-owned subsidiaries in India in the form of Yamaha Motor India Pvt. Ltd. (YMI) and Yamaha Motor India Sales Pvt. Ltd. (YMIS). The former functions as the regional headquarters and corporate control body of India business operations for YMC while the latter supports IYM to market and sell its motorcycles & scooters in domestic as well as export markets. Yamaha has also setup Yamaha Motor Research & Development India Pvt. Ltd. (YMRI), a 100 percent subsidiary of YMC Japan, established to provide R&D and Product development services to IYM for its domestic as well as export markets. Yamaha scooters already has four overseas R&D headquarters in various parts of the world such as Italy, Taiwan, China, and Thailand.

Yamaha Scooters History and Management

Yamaha scooters has three state-of-the-art production facilities in India at Surajpur (Uttar Pradesh), Faridabad (Haryana) and Kanchipuram (Tamil Nadu). It has a decent sales network across the country with 2200 customer touch-points including 500 dealers. Presently, Mr Motofumi Shitara is the Chairman of Yamaha Motor India Group. He also holds additional positions of Managing Director of Yamaha Motor India and Managing Director of Yamaha Motor India Sales. Furthermore, Mr Hirokazu Yoshimitsu is the Director at Yamaha Scooters India Sales.