Castrol POWER1 ULTIMATE has released a new anthem to celebrate the adventurous spirit of bikers in the country. Sung by Benny Dayal, the anthem features Bollywood actor Tiger Shroff, who is also the brand ambassador for Castrol Power1 ULTIMATE. The video showcases several popular biking content creators from India while Tiger Shroff grooves to the tune of the biking anthem. Castrol co-created the anthem with Schbang using biking sights, sounds and footage shared by over 100 bikers, as part of an online contest.
The ‘ULTIMATE’ biker’s anthem has been launched on Castrol Biking’s India digital channels including biking Instagram and YouTube. In addition, it is also available on popular music streaming platforms including Gaana and Spotify. With the launch of the ‘ULTIMATE’ bikers’ anthem, Castrol India continues its long tradition of associating with bikers across India. “Castrol has consistently delivered innovative products and campaigns, aimed at offering superior biking performance and experiences to motorcyclists. The Castrol POWER1 ULTIMATE bikers’ anthem is a tribute to the adventurous spirit of bikers and celebrates the freedom that bikers revel in,” says Jaya Jamrani, Vice President, Marketing, Castrol India.