Tata Altroz, being touted as India's safest hatchback, has completed a journey of two years in the Indian market. To mark this special day, Tata Motors has launched the Dark Edition of the hatch in diesel fuel trim in XT and XZ+ grades. Tata Altroz Diesel Dark Edition XT is priced at Rs 7.96 Lakhs (Ex. Showroom, Delhi) with bookings starting today at the company authorized dealerships. Tata had launched the Dark Edition of the Altroz in petrol fuel trim in July last year and it had received phenomenal response.
Tata Altroz Dark XT and XZ+ will retain the original design of the standard hatchback. The notable features onboard will be perforated leatherette seats, rear armrest, #DARK tint Hyper-style wheels, height adjustable driver seat, rear headrest, front adjustable seat belts, leather wrapped steering wheels, leather wrapped gear knob and more. The exterior as well as interior cabin comes in a #Dark black theme. In addition, the Dark Edition XZ+ gains a couple of new safety features in the form of Brake Sway Control and Tyre Pressure Monitoring System (iTPMS). Based on the ALFA (Agile Light Flexible Advanced) architecture, Tata Altroz is available in six variants with 1.2L Revotron petrol, 1.2L i-Turbo petrol and 1.5L diesel engine options.
Commenting on this occasion, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd. said, “The ALTROZ has created its own mark in the premium hatchback market with more than 1.2 lakh happy owners. With over 20% market share (YTD) in its segment, it has been very popular amongst customers. The addition of the #DARK to its portfolio last year further enhanced its style quotient. The ALTROZ offers true international standards of safety, design and performance and has played an important role in enhancing our New Forever range. We would like to celebrate the brand's 2nd anniversary with our customers with these product extensions, making it more accessible and offering exciting feature updates. With increasing recognition from Indian consumers and earning incremental market share year on year, we are confident that ALTROZ is poised for more success in the future.”
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