All-Electric Tata Avinya Makes World Premiere

To go on sale by 2025 in the Indian market, it is based on the Pure EV GEN 3 platform
  • Published On: 29/04/22
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Electric Tata Avinya

News Highlights

  • 'Avinya' stands for ‘Innovation’ in Sanskrit language
  • Tata Avinya styling is inspired by a catamaran
  • The Avinya will come with a minimum 500 kms range

Tata Motors has unraveled the all-electric Avinya concept which will go on sale by 2025 in the Indian market. Based on the GEN 3 architecture, Tata Avinya is inspired by a catamaran. The term 'Avinya' stands for ‘Innovation’ in Sanskrit language. Boasting of ‘Minimize- Maximize – Optimize' philosophy, it will come with a minimum 500 kms range in under 30 minutes charging time. The company had showcased yet another all-electric concept last week in the form of the Curvv which will be launched before the Avinya.

Design-wise, Tata Avinya will flaunt a new silhouette alongside ‘Butterfly’ doors. Other elements in the SUV Concept include DRLs at front and rear, functional console inspired steering wheel and voice activated systems for a deeper interface for all its passengers. Surprisingly, Tata Avinya Concept has been made screen-less to bar any distractions inside the car. The Pure EV GEN 3 platform has the next level of water proofing and dust protection which makes it ready for all forms of terrains. Furthermore, the battery used will support an ultra-fast charge capability. Meanwhile, in other news, Tata Motors will launch the long-range version of the Nexon electric SUV on May 11, 2022 in the Indian market.


Speaking at this landmark occasion, Mr. N Chandrasekaran, Chairman, Tata Sons and Tata Motors said, “While making the AVINYA Concept a reality, the central idea was to offer a mobility solution like no other – a state of the art software on wheels that is well designed, sustainable and reduces the planet’s carbon footprint. Green Mobility is at the nucleus of TPEM, and the AVINYA Concept is the perfect reflection of what the company stands for – a creation that will not only accelerate the adoption of EVs but also lead this movement. Furthermore, at the Tata group, we are uniquely positioned to bring all the expertise that is necessary to build these mobility solutions and we are confident that in years to come we will make a larger and sustainable impact not only in India but globally as well.”



Adding to this, Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd. said, “It is indeed a matter of pride for us at TPEM to present the AVINYA Concept to the world, a vision pivotal in signalling a ‘New Paradigm’. Holding on to its values of Simplicity, Timelessness, Effortlessness and Grace, the AVINYA is not only a concept but is our new identity, an identity which is here to challenge the status quo. It gives me an intense sense of optimism to present a new typology of vehicles that will introduce the automobile industry to options beyond mobility – a tranquil space which will offer you a complete sensory experience while on the move. At its heart, the AVINYA Concept has ‘IN’, which demonstrates our Indian roots and highlights how we pride ourselves in discovering new ways to move and power vehicles. The AVINYA Concept is the fruition of our first idea built on our Pure EV GEN 3 architecture, enabling us to produce a range of globally competitive EVs. Our vision for pure EVs is focused on delivering wellness and rejuvenation while traveling, backed by cutting-edge technologies, aimed at improving the overall quality of life.”

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Mayank Gupta
Author Mayank Gupta

A mechanical engineering dropout by choice, Mayank has been in the auto journalism biz for the past 8 years. He is currently working as an Associate Editor at Droom Discovery and covering each and every aspect of the auto industry. He has worked with a plethora of renowned Auto brands in his illustrious career so far. Being a student of English Literature, his mantras of success are the Never-Say-Never attitude and self-confidence. Mayank likes to travel, read books and listen to music during his free time.

  • Published On: 29/04/22
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