Hero Electric has witnessed a 100 percent surge in sales with nearly 24,000 units sold during Oct 01-Nov 15, 2021 period in the Indian market. The company had retailed 11,339 units during the same period last year. It had recently introduced the ‘30 days, 30 bikes’ festive offer where every day one lucky customer purchasing a Hero Electric two-wheeler got a chance to ride home their vehicle absolutely free. Hero Electric is targeting 1 million customer in the coming years while also aiming for higher market share.
Mr. Sohinder Gill, CEO, Hero Electric, said, “We saw two clear indicators in our showrooms this festive season. A significant percentage of customers chose Hero E bikes over the Petrol bikes and many factored environment and sustainability as influencing factors in their purchase. This is a good indicator for Hero and the E2W industry to step into an exponential growth and bring around an EV revolution that will help reduce air pollution and make our cities a better place." The recent amendment in FAME II policy and rising fuel prices has propelled the demand for electric vehicles resulting in heightened demand. With strong government support to the sector, EVs are redefining the mobility space in India and are now receiving preference for commuting with better infrastructure and awareness.
Meanwhile, in other news, the brand had recently joined hands with a Bengaluru-based EV Charging start-up Charzer in order to setup 1 Lakh charging stations in the next three years across the country. In the first year of collaboration, Charzer will install 10,000 charging stations across top 30 cities. The start-up will deploy Kirana Charzer across Hero Electric dealerships to ease charging facility. It will also provide Charzer mobile application and website for EV owners to locate the nearest charging stations and booking slots. The electric vehicle riders can also use a charging facility in a subscription-based model. The chargers installed by Charzer are compatible with all EV models.