Force Motors Limited originated as a joint venture between Bachraj Trading Limited and Germany's Tempo and was known as Bajaj Tempo Motors from 1958 to 2005. It is the flagship company of the Firodia Group, founded by the late Shri N.K. Firodia. The company is popular for commercial products like the Tempo Matador (the first diesel LCV in India), Minidor, and the Traveller. It has partnered with global manufacturers including Daimler, ZF, Bosch, and MAN over the last 5 decades.
Force Cars has recently launched 2 new models in India which have grabbed a lot of attention from the majority of consumers through their advanced features, stylish design, and unmatched performance, resulting in setting a new benchmark in the Indian market and having a competitive edge over its peers. The latest model Force Cruiser car price is 16.69 lacs and Force Motors Gurkha which are priced at Rs. 16.69 lacs and Rs. 18.22 lacs respectively.
When car models succeed in meeting the overall expectations of their target audience, they automatically become popular. The reasons behind their popularity include factors such as quality, price, features, performance, safety, fuel efficiency, etc., making them preferred ones. The popular models of the Force cars lineup include:
| Popular Models | Force Motors Gurkha and Force Motors Trax Cruiser |
| Latest Launches | Force Motors Trax Cruiser and Force Motors Gurkha |
| Most Expensive | Force Motors Gurkha (18.22 Lacs) |
| Affordable Model | Force Motors Trax Cruiser (Rs. 16.69 Lacs) |
| Upcoming Model | Force Gurkha 5 Door (17 May 2024), Force MPV, and Force Viano |
| Fuel Type | Diesel |
| Showrooms | 59 |