In 2018, Ather Energy was the first significant manufacturer to release an electric two-wheeler with a touchscreen interface, a feature that has since gained popularity. With the 450 dollars, the business hopes to revive sales that were negatively impacted by the price increase by providing a more affordable choice without sacrificing the e-scooter's ride-ability.
In terms of pricing wars, Ather Energy is getting ready to relaunch its brand with the release of the 450S electric scooter.It will be the manufacturer's most cheap electric scooter, according to news about the Ather 450S.
The Ather 450S display revealed which made clear that it is a more luxurious touchscreen device that would be replaced by a more basic LCD device. It might not have touch functionality like a modern smartphone, but it will still have capabilities like built-in navigation, document storage, connectivity features, and more. It will also include a colored, segmented display.
To what extent the company will integrate Bluetooth connectivity with call/SMS notifications into the Ather 450S remains to be seen.
We're still waiting for more Ather 450S electric scooter news on the changes and Ather 450S scooter launch date but we anticipate the formal announcement to occur sometime in August 2023. The segment's competitors for the e-scooter include the Ola S1, TVS iQube, Ampere Primus, and others