The car will be launched later this year and the company will broadcast testing on social media.

The most gruelling testing of the Cullinan in harsh environments will be telecast through its new deal with television channel National Geographic. The company has been testing the car for three years in varied territory, which includes areas like Northern Europe, the Middle East and the United States. The Cullinan will now be filmed and photographed as part of the 'The Final Challenge' series, which is a collaboration with National Geographic. The footage will be posted on social media.

The car promises a mix of ultra-luxury with genuine off-road ability. From spy pictures, you can tell how the car’s design is inspired by the Phantom. This car will rival the Bentley Bentayga when launched. The car was named after the Cullinan Diamond – a 3,106-carat jewel that was found in a South African mine in 1905, which was then broken into nine stones, with the two of the largest stones embedded in the British imperial crown and the Sovereign’s Sceptre with Cross. The company’s boss Torsten Müller-Ötvös said the Cullinan name had been “hiding in plain sight.”

“It is the most fitting name for our extraordinary new product,” he added.

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