Maruti Suzuki Nexa is celebrating the successful completion of 5 years in the Indian market. The premium network of dealerships has catered to over 1.1 million customers till now. It is the 3rd largest automotive channel with a network of 370+ showrooms across 200+ cities. Presently, there are five Maruti Suzuki models retailed via the Nexa showrooms which are Ignis, Baleno, Ciaz, S-Cross and XL6. The Nexa brand, right from its launch in 2015, has been providing innovative experiences through NEXA Music , NEXA Lifestyle, and NEXA Journeys.
Speaking on the occasion, Mr. Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Limited, said, “NEXA marks the first initiative by an automobile company in India to go beyond selling cars and create a new format of retail experience for its customer. In these 5 years, NEXA, with its diverse range of products, intelligent brand associations and unique customer experiences has delighted over 1.1 million customers. NEXA is the 3rd largest retail automobile retail channel in India.” Nearly half of NEXA customers are under 35 years. Maruti S-Cross was the first vehicle to be retailed via the NEXA showrooms as it was launched in August 2015. Soon after, Baleno was launched in October 2015.
NEXA launched Augmented Reality (AR). This platform allowed customers to effectively and efficiently explore products in a digitalised format. Additionally, NEXA range offers best-in-class technologies such as Smart Hybrid, Suzuki Connect, Smartplay Infotainment System, NEXA Safety Shield to its customers. The brand collaborated with the best of artists through associations with prestigious platforms such as IIFA Awards etc. Additionally, NEXA launched, first-of-a-kind initiative, NEXA Music which celebrates home grown artists in the space of original English music. Inspired by A.R. Rahman & others renowned artists, NEXA Music released 29 Original English Songs and Music Videos which garnered more than 50 million views on YouTube.