Maruti Alto has achieved the impossible! The small car has completed two decades (20 years) in the Indian market while accomplishing the sales milestone of 40 Lakh units. Needless to say, it has been the country's best-selling car for 16 years on the trot. Being originally launched in 2000, it was India's first BS6 compliant entry-level car with latest safety features including crash and pedestrian safety regulation. The company sold one million units of Alto in just 8 years and the next million in just four years as by 2012, it had crossed the sales figures of 20 Lakh units.
Maruti Alto, today, is offered with premium features such as touchscreen SmartPlay infotainment system, ABS with EBD, Dual tone interiors, Dual airbags etc. to name a few. Being available in both petrol and CNG trims, it comes with a mileage of 22.05kmpl and 31.56 km/kg, respectively. The petrol and factory fitted CNG variants are sold through Maruti Suzuki’s ARENA sales network of 2,390 dealer sales outlets across 1900 cities. In FY 19-20, 59 percent of Alto sales came from upcountry markets which have increased to 62 percent for the current year. Additionally, Maruti Suzuki Alto has made its mark in international markets too as it is being exported to over 40 countries including markets in Latin America, Africa and South Asia.
Speaking on the milestone Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “Alto, over the past two decades has changed the way India commutes. It has ranked as the No.1 selling car in last 16 years and continues to win hearts and surprise Indian car buyers with its exciting value proposition. Alto, today, resonates with over 40 lakh delighted customers thanks to its magnetic brand positioning. Alto has strengthened its appeal with every upgrade and has become the preferred choice for the first-time buyers. We've seen that nearly 76% of Alto customers have selected it as their first car in 2019-20 which has further increased to 84% for the current year. Today brand Alto is aptly positioned as ‘Desh Ki Shaan’, as it instils a strong emotion of pride amongst its 40 lakh customer base, a feat unmatched by any other car in India”