FCA India has finally launched the Jeep Wrangler Rubicon at a sticker price of Rs 68.94 Lakhs (Ex. Showroom, India) in the country. The company has announced the beginning of first deliveries from March 15, 2020. For those not aware, Jeep Wrangler Rubicon is specifically developed for hardcore off-roading, be it any terrain. FCA has said that it has already received several pre-orders for the SUV.
Commenting on the launch, Partha Datta – President and Managing Director, FCA India, said, “Discerning Indian customers generally know what they want to purchase next and there are many who have waited to own the most recognised vehicle in the world. The Wrangler Rubicon has caught the attention of many such connoisseurs who know their Jeep well." There are no cosmetic updates to the Rubicon Edition over the standard model of Wrangler while it has been equipped with exquisite safety features such as Electronic Stability Control (ESC), Trailer Sway Control (TSC), Anti-lock braking system (ABS), Hill Start Assist (HSA), Hill Descent Control (HDC), Electronic Roll Mitigation (ERM) and Tyre Pressure Monitoring System (TPMS).
"We already have an unprecedented order bank of eager customers ready to purchase our iconic off-roader. We are poised to complete delivery of our entire Rubicon import shipment to customers sooner than anticipated. Jeep Wrangler has been a really successful flagship product for us in India and it commands almost 67% our India CBU sales, since its launch in 2016,” added Datta. Mechanically, it is powered by the BS 6 compliant 2.0L 4-cylinder DOHC turbocharged petrol engine which delivers top power of 268bhp and peak torque of 400Nm. The engine is linked to an 8-speed automatic transmission while power being transmitted to all the four wheels via a 4X4 drive system as standard.