Hyundai India has signed an MoU with Ms. Aditi Ashok, the 2020 Arjuna Awardee and World’s only golfer who has made the cut in every major golf format. It will be an exclusive two-year association in order to strengthen the brand’s voice, spirit and innovative approach to further prioritize customer interests. Aditi Ashok will work closely with the company and represent its young & progressive imagery. Hyundai's partnership with Aditi will be visible through the logo on her jersey which will be used in major tournaments.
Commenting on the MoU signing, Mr. Seon Seob Kim, MD & CEO, Hyundai Motor India Limited (HMIL), said, “It is a moment of great pride for us to announce this association with Ms. Aditi Ashok, one of the youngest and finest golfer player in India today. Hyundai as a brand, strives for excellence and innovations, we are committed to go ‘Beyond Mobility’ to usher in a whole new world for our sports enthusiast customers. Our association with Ms. Aditi Ashok reflects our brand’s vision to inspire people, especially women in sports to be their true self and stand by their choices. Our commitment towards creating a gateway of opportunities for emerging talent, has been a key focus this year."
As part of the Sports Association, Aditi will be seen as a brand ambassador and will be representing Hyundai in the National & International Sports Tournaments & Championships. The partnership will be leveraged through a series of initiatives such as creating digital bytes and stills capturing her winning stories that will help consumers enjoy Golf more. It recently had signed a similar deal with four Indian women cricketers namely Smriti Mandhana, Jemima Rodrigues, Taniya Bhatia and Shafali Verma as it is celebrating the spirit of Indian women sportspeople who challenge the stereotypes and set new benchmarks. "We are consciously advancing in creative formats to craft pathbreaking experiences, through a series of innovative consumer engagement programs,” added Kim.