Lexus is the premium vehicle division of the Japanese automotive maker Toyota Motor Corporation. The Lexus brand was founded in 1989, and its headquarters are in Nagoya, Japan. Toyota Chairman Eiji Toyoda held a meeting with company executives in 1983 and issued a challenge to manufacture the world's best car. As a result, the brand started a new project codenamed F1 and the iconic Lexus LS 400 model was developed to expand Toyota's product portfolio in the premium segment. Other companies launching their divisions to expand their lineup worldwide inspired Toyota to launch its own separate division brand, the Lexus.
Lexus set foot in the Indian market in 2017 with a range of Lexus car models, including the RX450h, LX450d, LX570, NX, ES300, and LS. The brand began its sales operations in India in March 2017 and opened four dealerships in Delhi, Mumbai, Bangalore, and Gurgaon. The second set of Lexus dealerships was opened in Kochi, Chennai, and Chandigarh at the end of 2017. Lexus then became the fifth luxury brand division to be launched in the country. The company currently offers a total of seven Lexus car models in India and is expected to launch the best Lexus cars in the coming years.
Lexus has made a significant impact in the rapidly growing Indian automotive market. The newly launched Lexus car models have created a buzz among Indian customers. The most recent cars launched by Lexus are the LM350h and RX Facelift. The LM350h comes at a price of Rs 2 crore (ex-showroom). The 2024 LM350h is a hybrid luxury flagship MPV and comes in two iterations: a seven-seater and a four-seater. The addition of advanced safety features and sleek exterior design make it a standard choice for customers who are seeking both style and practicality in their car. The other latest Lexus model is the Lexus RX facelift, which was launched in India last year. The RX facelift version packs updated features, technology, and safety amenities, ensuring an enhanced driving experience.
Since its inception in the Indian market, Lexus has attracted a lot of customers and witnessed significant growth in sales. The popularity of Lexus cars in India can be measured by the consistent stream of positive reviews from automotive critics. Lexus car models are known for their outstanding performance, sleek design, and superior features, and they appeal to a new generation of luxury car enthusiasts.
Here are the five most popular Lexus cars in India:
| Popular Models | |
| No. of Cars | 7 (2 Sedan, 1 Coupe, 3 SUV, 1 MUV) |
| Latest Launches | Lexus LM350h and RX |
| Most Expensive | Lexus LX (Rs. 2.84 Cr) |
| Affordable Model | Lexus ES (Rs. 63.10 Lakh) |
| Fuel Type | Petrol, Diesel |
| Lexus Showrooms | 10 |