Volkswagen India has introduced a new brand design and logo for all its dealer outlets in the country. The company is all set to launch the Taigun SUV in September this year in the Indian market. Ahead of the official launch, the German automaker intends to implement the new logo across all its 150 dealerships in India. It has already implemented the new design and logo across 30 touchpoints in phase I and plans to complete the remaining touchpoints in a phased-wise manner in the year 2021. Volkswagen Taigun bookings are expected to start in August with local production also starting at the same time in Pune.
Commenting on the announcement, Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “The implementation of new brand design across our dealerships marks a new era for Volkswagen in India. By implementing the new brand design and logo, we aim to create a 360° customer experience that is intriguing and contemporary across all channels and appeals to our customers.” The logic behind the introduction of new brand design and logo is that Volkswagen aims to ensure more colour, light and warmth across all touchpoints. In addition, under this strategy, the German carmaker will make arrangements of behavioural training for its entire staff which includes frontline personnel like salesmen and service advisors in order to make them more customer oriented.
Volkswagen India will also offer prospective and current customers across different age groups, easy access to information about specifications of its cars, pricing, financing, and servicing needs, offline as well as online. With utmost focus on digitalization and connectivity at dealerships, it intends customer communication to be more data driven, personalized and accessible. Recently, the brand had introduced “Sarvottam 2.0” program in order to provide the buyers a seamless and transparent experience that's digitally enabled, technologically advanced, efficient, connected, and provides curated solutions to customer's requirements. Volkswagen's new brand design and logo are a part of the company's Transform 2025+ strategy.