The company is preparing for a three-fold rise in demand to around 90 cars per year.

The company is expecting sales to triple once the Urus is launched in India. “Ideally, for sportscars, India should be a much bigger market than what the number reflects but it’s not. However, demand for SUVs is high given the challenges we have with infrastructure. So, with the Urus coming in, we see our volumes growing by 2.5-3 times,” Lamborghini India head Sharad Agarwal stated.

Currently, Lamborghini Cars in India cost upwards of ₹2.5 crore. The company has boosted its production capacity at its plant in Sant’Agata Bolognese, Italy, doubling it to 7,000 units a year, post the launch of the Urus.

The company is also improving its service network around India to prepare for the launch of the Urus. “A lot of customers will be driving the Urus around 10,000-15,000km a year. Currently, our supercars average around 2,000-3,000km annually. So that will be a big jump. This vehicle will be used widely, and customers will have to get their cars serviced faster,” Agarwal said.

Lamborghini also plans to expand its dealerships across India to five by 2018, from three at present.

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