TVS Eurogrip has appointed Vector Brand Solutions as the Brand & Communication agency on record. The main aim behind this is to further strengthen brand strategy and communication.
One of India’s largest manufacturers and exporters of two & three-wheeler tyres and off-highway tyres - Eurogrip has worked with Vector Brand Solutions earlier on the immensely successful ‘Tyres for a country full of turns’ campaign.
“The journey since the launch of our brand TVS Eurogrip has been an exciting one. On the distribution front, we have been steadily penetrating and growing market share. In collaboration with our Europe product development center, we now have a best-in-category range of quality tyres that cater to the needs of the new-age millennial rider. We have already successfully worked with the team at Vector to create a differentiated brand communication and we are excited to turn this into a long-term partnership. Team Vector’s all-round capabilities fit well with our value of delivering consistently high performance. With our new partnership with IPL champions Chennai Super Kings in place to catapult our brand salience, we look forward to partnering with Vector on strengthening the brand,” as commented by Madhavan P, Executive Vice President, Sales & Marketing TVS Srichakra.