TVS Eurogrip has appointed Vector Brand Solutions as the Brand & Communication agency on record. The main aim behind this is to further strengthen brand strategy and communication.
One of India’s largest manufacturers and exporters of two & three-wheeler tyres and off-highway tyres - Eurogrip has worked with Vector Brand Solutions earlier on the immensely successful ‘Tyres for a country full of turns’ campaign.
“The journey since the launch of our brand TVS Eurogrip has been an exciting one. On the distribution front, we have been steadily penetrating and growing market share. In collaboration with our Europe product development center, we now have a best-in-category range of quality tyres that cater to the needs of the new-age millennial rider. We have already successfully worked with the team at Vector to create a differentiated brand communication and we are excited to turn this into a long-term partnership. Team Vector’s all-round capabilities fit well with our value of delivering consistently high performance. With our new partnership with IPL champions Chennai Super Kings in place to catapult our brand salience, we look forward to partnering with Vector on strengthening the brand,” as commented by Madhavan P, Executive Vice President, Sales & Marketing TVS Srichakra.
Talking about TVS Srichakra, they are the makers of TVS Eurogrip brand of tyres. Furthermore, TVS Srichakra produces industry-leading tyres for the automotive sector in India and worldwide. Besides that, it is headquartered in Madurai and has manufacturing facilities in Madurai (Tamil Nadu) and Rudrapur (Uttarakhand) with a production capacity of over 3 million tyres a month.
“Our working relationship with the team at TVS Eurogrip has been spectacular and we are thrilled to now work with them long term - building the brand, and growing the business. We passionately believe in TVS Eurogrip’s desire to become the market leader in terms of both performance and experience; and we will bring to bear all that we have, to fulfill their rightful ambition, which hereon is ours too,” as commented by Joseph (Joe) George, Founder & CMD, Vector Brand Solutions.
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